Resumé
Shannon Gaboriau - Minneapolis, MN
SVP Creative Director, Product
Deutsch LA
April 2022 - Present
As Creative Director, Product my responsibilities are to oversee all creative for the digital department at Deutsch. I work closely with department heads to lead the digital teams. I’m a key part of creating and maintaining client relationships across all our digital clients and I work with a core team to bring in new business when opportunities arise.
Brands: Dr Pepper, PetSmart, Lowes, Walmart, Real California Milk, Taco Bell, and new business development.
Deutsch LA
February 2018 - April 2022
As Product and Platform ACD, I led a team of digital creatives, UX, designers, and developers in creating product and platform creative. My responsibilities also included interfacing with clients regularly and bringing in new business.
Brands: Hulu, Behr, Esurance, Zillow, Walmart, Real California Milk, Tile, Letgo, 7-Eleven, Volkswagen, H&R Block, Taco Bell, and new business development.
Product and Plaform ACD
creative Director/Designer
Freelance
February 2016 - February 2018
I worked mostly with ad agencies in the LA area but also worked with startups, tech, and gaming companies.
Companies: Innocean, Deutsch LA, Doner LA, Media Arts Lab, MAL For Good, Jam City.
Brands: Tile, Letgo, Hulu, Esurance, Target, Volkswagen, Hyundai, Jam City, Emerson Collective, Netflix, Apple.
Digital Creative Director
Zwift
September 2014 - February 2016
Zwift is a fitness entertainment company working to revolutionize the world of indoor cycling. While there, I led a team of developers, designers, and marketing professionals to create Zwift’s website, mobile app, and digital dashboard. I was also instrumental in defining the brand look and voice.
Senior Designer/Art Director
Freelance
February 2012 - September 2014
Freelance took me all over the country and allowed me to work with some amazing companies on some fantastic brands.
Companies: 72andSunny, Saatchi & Saatchi, Deutsch LA, Ogilvy West, The Martin Agency, Victors and Spoils.
Brands: Google, Target, Pizza Hut, Volkswagen, Toyota, Nintendo, HTC 1, Dove Men+Care, Death’s Door Vodka, Red Stripe, Pop Secret, Surfrider Foundation, Covered California and Walmart.
Digital Designer
Crispin Porter + Bogusky
January 2007 - January 2012
While at Crispin Porter + Bogusky I worked on a wide variety of national and international brands.
Brands: Volkswagen, Microsoft, Old Navy, Domino’s Pizza, Coke Zero, Kraft Mac 'n' Cheese, Best Buy and American Express.
University of Minnesota
BS - Graphic Design and Advertising
2002 - 2006
Graduated with honors.
President of the National Student Advertising Team.