Armor the Whale

The Armor the Whale project was developed in conjunction with the Surfrider Foundation, a nonprofit dedicated to conservation and preservation of our oceans. It was created to raise awareness and drive donations to help protect marine life.

THe challenge

Create awareness for endangered marine life online. The site needed to educate, entertain and encourage donations. 

Educate

We started by presenting the issue in a simple, straightforward manner.

Entertain

The site was designed so that users could interact with each section of the whale's armor, see who had already donated and watch the armor build.

Drive Donations

At every touchpoint, users were encouraged to donate or simply create awareness by sharing to their social network platforms.